đ Gifting 101 for 2025: Why the Best Presents Are Personal, Practicalâand a Little Bit Outrageous
- JRB
- Sep 20
- 3 min read

In 2025, consumers arenât just looking for giftsâtheyâre looking for reactions. In a climate of cautious spending and increasingly selective buyers, the most sought-after gifts arenât necessarily the most expensive ones. Theyâre the ones that feel personal, spark emotion, and tell a story.
Forget the pile of wrapped-up clutter. This year, itâs about finding the one gift that stands out. The one that says, âI actually thought about this.â And if itâs wildly unexpected? Even better.
đŻÂ From Volume to Value: The Shift in Gifting Psychology
After years of economic uncertainty, shoppers are thinking more carefully about howâand whyâthey give. According to recent insights from McKinsey and PwC, consumers are gravitating toward fewer, more meaningful gifts, with personalization and emotional connection driving purchasing decisions. People want to feel something, not just have something.
Thatâs why personalization is explodingânot just name-on-a-mug personalization, but real, unique-to-you touches that make the recipient feel seen. In 2025, thoughtful is the new extravagant.
đ Enter: A Very BADASS Gift Idea
So what does that actually look like? Enter the BADASS Pizza Cutterâa 24-inch mezzaluna blade made from surgical-grade stainless steel, customized with the recipientâs name, registered by serial number, and delivered with a Certificate of Authenticity thatâs as hilarious as it is heartfelt.
Yes, it cuts pizza. But it also cuts through the noise.
In a sea of generic kitchen tools and novelty gifts that never get used, this one earns permanent counter spaceâand more than a few gasps when itâs unwrapped. Itâs useful, over-the-top, and impossible to ignore. Which, according to 2025 consumer trends, is exactly the kind of gift people are hungry for.

đ The Trends Behind the Blade
Why does something like the BADASS Pizza Cutter hit so hard right now? Because it aligns with exactly what people say they want:
Emotional Utility: Itâs both fun and functional. Gifting is no longer about novelty aloneâbuyers want something that will be used, but that still creates a moment. This nails both.
Customization that Counts: Each blade is personalized with a name and tracked in a unique sequenceâso youâre not just giving a product, youâre giving a one-of-one experience.
Durability and Quality: With fewer people buying âjust because,â quality matters more than ever. Givers want gifts that last. This is not a plastic gadget. Itâs a conversation piece that works.
Sustainable Gifting: No batteries, no gimmicks, no waste. Just real materials, real craftsmanship, and a counter stand that keeps it proudly on display.
Social-First Appeal: In an age of Instagram hauls and TikTok âgift reveals,â the BADASS Pizza Cutter plays beautifully in the world of shareable moments. People love posting it, unboxing it, showing it off.
According to Bazaar Voiceâs 2025 holiday shopping insights, 70% of consumers now say they rely on social media and creator content to discover gifts. Thatâs where this product shinesâvisually bold, joy-inducing, and primed for user-generated love.
đ ïžÂ Not Just for Christmas
According to trend forecasters and gift buyers alike, the best gifts this year will be:
Personalized, but not generic
Durable and display-worthy
Practical, but designed to spark joy
Sustainably made or meaningfully sourced
Delivered with a storyânot just a shipping label
The BADASS Pizza Cutter checks every boxâand then throws in motorcycle-inspired grips, premium wood handles, and a framed-worthy certificate just to make sure no one forgets who gave it to them.
Check it out and use code: JACKS25 for 25.00 off any personalized BADASS Pizza Cutter
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